Website Traffic
Alternative Signals
Website Traffic API
Fetches a company’s website traffic signals, including engagement metrics, historical monthly visit estimates, and a breakdown of traffic by acquisition source.
GET
Website Traffic
Overview
The Website Traffic API returns a company’s website traffic signals, including visitor engagement metrics (bounce rate, pages per visit, time on site, total visits) for the most recent month, a historical series of estimated monthly visits, and a breakdown of traffic by acquisition source (organic search, paid search, social, direct, referral, and more). Results are returned in the API response.Endpoint Details
- Method: GET
- Endpoint:
/v1/company/website-traffic
Authentication requirements
- Include a valid API key in the
x-api-keyrequest header.
Request
Request Parameters
Header Parameters
Your API key.
URL Parameters
Company website (e.g.
canva.com) or a company UUID (e.g. 00000l1). The UUID can be obtained from the Company Search API.Example Request
Response
Successful Response Fields
Returns a JSON object with the following structure:Container object holding the company’s website traffic data. See Website Traffic Object Fields below.
Credits consumed by the request.
Website Traffic Object Fields
Akta UUID of the company.
Visitor engagement metrics for the most recent reported month. See Engagements Object below.
Historical series of estimated total monthly visits. Keys are month-start dates formatted as
YYYY-MM-DD, values are estimated visit counts (integer).Breakdown of traffic by acquisition channel for the most recent reported month. See Traffic Sources Object below.
Engagements Object
Total estimated visits for the month. Returned as a numeric string.
Share of visits that left after viewing a single page, expressed as a decimal from
0 to 1. Returned as a numeric string.Average number of pages viewed per visit. Returned as a numeric string.
Average time spent on site per visit, in seconds. Returned as a numeric string.
Month of the reported engagement metrics (
1–12). Returned as a numeric string.Year of the reported engagement metrics. Returned as a numeric string.
Traffic Sources Object
Each field represents the share of total traffic attributed to that channel, expressed as a decimal from0 to 1. Shares across all fields sum to approximately 1.
Share of traffic arriving via direct navigation (typed URL or bookmark).
Share of traffic arriving via unpaid search results.
Share of traffic arriving via paid search ads.
Share of traffic arriving via unpaid social media.
Share of traffic arriving via paid social media ads.
Share of traffic arriving via referral links from other websites.
Share of traffic arriving via email links.
Share of traffic arriving via display advertising.
Share of traffic arriving via affiliate links.
Share of traffic arriving via generative AI tools and chat assistants (e.g. answer citations, AI-generated links).
Authorizations
API key obtained from your Akta account.
Query Parameters
Company website (e.g. 'canva.com') or a company UUID. The UUID can be obtained from the Company Search API.
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